H&I

Photoshooting for A New Cosmetics Line
(With Model)

After the production of H&I’s new product, Urban Shield Cream, was on its way for launch, H&I had big aspirations for the product launch. As a result, they have opted for the personal service of Herotown.

Given the project brief and the goals H&I sought to accomplish, it was determined that the organization of a photo shoot with the new products, a model, and a video shoot for a commercial was needed.

We set out to produce a commercial that captured the essence of the product.

By showing the utility of the product in many different daily situations as well as providing useful details about how the product works for the watcher to see. With the use of a model we were able to recreate the emotions and excitement for the effects of the product.